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A Smarter Way to Buy and Sell Tickets Gets Venture Capital Funding

SeatGeek's engine for predicting ticket pricing in the secondary market attracts a $1 million VC infusion.

This story appears in the February 2011 issue of Entrepreneur. Subscribe »
Geeks: Russ D'Souza, left, and Jack GroeTzinger.

Geeks: Russ D'Souza, left, and Jack GroeTzinger.
Photo © David Lang

SeatGeek was inspired by frustration. Jack Groetzinger and Russ D'Souza, both avid concertgoers and sports enthusiasts, were fed up with the unpredictability of the secondary ticket market--reseller pricing that can swing from significantly higher than face value to cut-rate, depending on an event's popularity.

"From a consumer's perspective, it's confusing to know when to buy tickets because you can buy them one day and see prices go to half that price a couple weeks later," Groetzinger says.

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