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The Rebirth Of Business Opportunities

How regulations and smarter consumers have changed the face of opportunity offering

This story appears in the June 1996 issue of Business Start-Ups magazine.

Buying a business opportunity is an exciting proposition. A smart, prepackaged start-up kit for a homebased business is just the financial boost a lot of Americans are looking for these days. Enormous corporate layoffs have thrown thousands of people into a tight job market, and sooner or later many of them will look for ways they can do something they've always wanted to try: own and run their own businesses.

The term "business opportunity" refers to a variety of packaged business programs--generally less expensive than full-blown retail franchise businesses--that enable investors to begin their own businesses. For many, a business opportunity is the most available and attractive entry gate to the pleasures and challenges of entrepreneurship.

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