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Aggravating, Unruly -- and Essential

Editor-in-chief Amy Cosper on mobility.

This story appears in the March 2011 issue of Entrepreneur. Subscribe »

Amy C. CosperYes, it's temperamental, but you shouldn't smash your smartphone. Mobility has the potential to transform your business. Embrace it.

My iPhone is the boss of me. It's a tough thing to admit, because no one likes being controlled by a petulant child. But this beautiful, shiny, smart-mouthed device is in charge.

On most days I forgive the iPhone for its temper tantrums, because its power is awe-inspiring and its glorious apps make my life easier. The instant gratification it provides is unparalleled.

But on some days, the iPhone--well, it needs a good spanking.

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