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How to Hire a Webmaster

How to size up and select a webmaster who can keep your site one step ahead.

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This story appears in the March 2011 issue of Entrepreneur. Subscribe »

In the web's early days, knowledge of HTML and an eye for graphics were all a needed to succeed. Now, a top-notch webmaster must be a jack-of-all-trades, excelling in server and application programming, graphics , e-mail marketing, media development, site security, social media integration and more.

Here's what you should be looking for in an outstanding webmaster:

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