Innovator: Shopkick's Cyriac Roeding Reinvents Retail
Meet Cyriac Roeding, the man reinventing shopping for the mobile era.
The idea first came to Cyriac Roeding in 1994. The German-born business and engineering graduate student was studying Japanese management theory at Tokyo's Sophia University. "Everywhere I went, I saw people walking around with these clunky machines they called 'mobile phones,'" Roeding says. "I said, 'Wow, that's the next big thing.'"
The seed was planted, but the true form and scope of the idea remained elusive for more than a decade. In the meantime, Roeding pursued other successes. He founded a mobile marketing firm called 12snap. He served as executive vice president of CBS Mobile, where his interactive entertainment concepts were strong enough to win an Emmy Award nomination.
4th of July Subscription Sale - Unlock this subscriber exclusive article and more for 20% off today.
Access all Entrepreneur content with no ads, unlock discounts, and get exclusive advice only available to our subscribers. Plus, our magazine delivered straight to your door.
Get 20% off an annual subscription today. Just use code SAVE20 at checkout.
Entrepreneur Editors' Picks
A 115-Year-Old Startup? The Leaders of This Family Business Are Honoring the Past and Building for the Future.
Turn Your Managers Into Your Biggest Asset for Winning the Great Resignation
'It Was Like a Drug': How Dave's Hot Chicken Grew a Cult Following in an East Hollywood Parking Lot
This Goldman Sachs Alum Launched an App That's Helping Young People Manage Their Finances and Healthcare (And She's Raising Millions of Dollars to Do It)
One of America's Richest Women Took Zero Outside Investors. Here's How Aviator Nation Founder Paige Mycoskie Did It.
4 Expert-Backed Strategies for Improving Your Communication Skills
This Couple Escaped Arranged Marriages in Pakistan. Now They Run a $14 Million Brooklyn Shoe Brand.