When Whiffling is Good Business
Can a boyhood dream become a successful sports league?
America's mighty appetite for leisure has elevated the back-room game of poker to a booming global industry, the college party pastime of beer pong to a thriving commercial enterprise and the schoolyard kickball contest into a national phenomenon. Two boyhood friends believe that appetite can do the same for their longtime passion: Wiffle ball.
Nick Benas and Jared Verrillo grew up in Guilford, Conn., not far from the factory where Wiffle balls and bats are made. As kids on a makeshift field, they hatched what would become Big League Wiffle Ball. School and a stint in the Marines put that idea on hold until January 2007.
Continue Reading With an Entrepreneur Subscription Now 40% Off—Use Code SAVE40
Become a member to get unlimited access and support the voices you want to hear more from. Subscribe to Entrepreneur for just $49/year $29/year.
Not ready for an annual subscription?
Get 3 months free with code
Presented by zendesk