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Coping with a Cash Crunch

How three entrepreneurs hunkered down to ride out the recession.

This story appears in the March 2011 issue of Start Up.

Into every entrepreneur's life the occasional rain must fall. Hence that old chestnut about saving for a rainy day. But when the drizzle turns into a downpour and your financial cushion is deflated, bailing out your budget and keeping your company from sinking means making difficult decisions. Three experienced entrepreneurs who have faced down the challenge and survived agreed to share the choices they made. Their strategies demonstrate that there are more ways to stay afloat in a cash crunch than scrambling for a life-preserving loan.

Slash lease and IT costs

VDL-5 Technologies, Santee, Calif.

Employees: 5

2010 revenues: $500,000+

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