High-End Eateries Hungry for Customers

Free Book Preview No BS Guide to Direct Response Social Media Marketing

The ultimate guide to - producing measurable, monetizable results with social media marketing.
min read
josiah-citrin.jpg

Some Los Angeles-area dining establishments usually bustling with moguls, agents and stars are starting to see a downturn in patronage as a result of the slumping economy, according to a report in today's Los Angeles Times.

At Melisse, one of three Michelin Guide two-star restaurants in Southern California, the flow of diners slowed down almost overnight. "Just in the last two weeks you get the feeling that everything has changed," chef-owner Josiah Citrin (pictured) told the paper
Some Los Angeles-area dining establishments usually bustling with moguls, agents and stars are starting to see a downturn in patronage as a result of the slumping economy, according to a report in today's Los Angeles Times.

At Melisse, one of three Michelin Guide two-star restaurants in Southern California, the flow of diners slowed down almost overnight. "Just in the last two weeks you get the feeling that everything has changed," chef-owner Josiah Citrin (pictured) told the paper.

At the same time, costs for staples such as milk, butter and flour have gone up, the later by as much as 60 percent, according to the report. What's more, a half empty restaurant can cost nearly as much to staff as a full one.

The economic effects are similar at other L.A.-area A-list eateries, including Tom Colicchio's Craft, where he tries to cut costs by turning off lights and air conditioning after hours. The chef advises restaurateurs, however, never to lower their standards.

"If you're a quality restaurant, you have to continue to meet those standards," he tells the Times. "If you don't, you're going to lose customers and they won't come back when times get better."

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur