My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Marketing by Example, Part 1

min read
wiltjer-logo.jpgIt's been said that a lawyer who represents himself has a fool for a client. But does the same logic apply to marketing? It's a great rhetorical question. But it's even better as a real question--and we're going to do our best to get a real answer.

After buying out Ben Bradley, his partner of five years, Pete Wiltjer is going solo at his Chicago-based boutique marketing and public relations firm. His first step will be a total rebrand of the business, and he's giving us a weekly front-row seat. First up: a new logo. The whole restructuring and rebranding process will be somewhat bittersweet for Wiltjer, whose former business partner is also a longtime friend. So even something as simple as their former company's logo (pictured) holds a lot of meaning. But the sweet part is the opportunity for Wiltjer to create his own unique vision for the company.

"I'll always like the logo that we had and the meaning that was behind it, but it's something that Ben brought to the business," he says. "I feel like I want to put my own stamp on the business and start it fresh."

The fresh start will also give Wlitjer the chance to show his clients he practices what he preaches--he's used crowdsourcing to produce marketing materials for them, but never for himself.

"This is going to be a bit of an experience for me, but it's not that I'm dipping my toe in the water for the first time," he says. "I believe in the concept and I've seen it work before. I feel like I can do this and do it well."

Wiltjer will be offering his logo project up to the masses this week and expects to have proposals back within a week after that. After that, he'll be officially out on the proverbial limb.

"There's definitely pressure to make sure I execute effectively, and I'm looking forward to doing this," Wiltjer says. "I'm looking forward to being able to reflect on this and show my clients what I've done."

More from Entrepreneur

Jon Horowitz is dedicated to helping brands with grow their social footprint by aligning with influencers and creating innovative content.
In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur