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5 Marketing Tactics For Getting New Customers

How one magician finds his customers

This story appears in the February 1996 issue of Business Start-Ups magazine.

When John Dudley turned his weekend magic into a full-time business more than a decade ago, he had to contend with an ego-deflating question: "What do you really do for a living?"

"No one believed magic was my job," laments Dudley, who lives in Grand Junction, Michigan. That misperception hurt more than just his ego, he says.

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