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Be Your Own Publicist

Here's how to get your business in the news

By
This story appears in the January 1996 issue of Business Start-Ups magazine.

IT SOUNDS TOO good to be true. Martin Baird--founder of Robinson & Associates Corp., a management firm, in Phoenix--was mentioned in the Arizona Republic newspaper's small- column. "From that, I was asked to do for USWest phone company," says Baird, "who then purchased close to 500 copies of my marketing book. I was also asked to speak at the Western Entrepreneur's Conference. All that is the direct result of one release."

The moral of the story? News releases work. And, if you want your business to get media exposure--whether it's in a newspaper or , on television or radio--you'll need a news release and a media kit. You can successfully prepare both of these yourself, if you follow a few simple guidelines.

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