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How Marlo Scott Ditched the Big Office and Big Salary to Get Her Sweet Revenge

Marlo Scott transcended the whole sticky-sweet cupcake trend with a genius concept--serve them with booze!

This story appears in the April 2011 issue of Entrepreneur. Subscribe »

It's just past seven on a Saturday night in New York City, and every seat at Sweet Revenge's custom-built zinc bar is taken. Forget about grabbing a table--they are all full, too. A big group is standing along a narrow drinks ledge, spilling into the back, and more people are hovering by the entryway. The room is warmly lit by suspended globe lights, giving off an inviting, Euro-chic vibe--dark hardwood, distressed mirrors, wall sconces with vintage metal accents, a striking art deco bird tattooed on the ceiling.

Sweet Revenge is a cupcake shop.

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