The Dailies at SXSW, Part Three
Mike Rowan, co-founder and CTO at RatePoint, a company that provides reputation tracking services for small businesses.
Why is SXSW a hotbed for entrepreneurs?
The popularity definitely boomed with the success of startups like Foursquare and Gowalla. Everyone wants to replicate that success, and you can't do it without networking. There's no better place to do that than SXSW.
What are you looking forward to most about SXSW?
People really cut through the bull here. It's not some corporate sales retreat where everyone's told their company can make it. If you suck, you suck.
What are your networking tactics?
Twitter is huge for networking. It tells you where everyone's going. Foursquare is great too because it tells you where people are. And it doesn't hurt to set up some meet ups before you get here.
What do you hope this conference will do for your company?
Expand our network and learn about innovative technology. I guess that's what brings every entrepreneur here.
To find out more about RatePoint, or what people think about your business e-mail Mike at firstname.lastname@example.org.
We came across the ultimate "Start-Up" shirt, perfect for any entrepreneur. This icebreaker is ideal for SXSW meetups - a great way to tell people what you're looking for without coming across as needy. Each shirt comes with a pin button so you can customize it every time you wear it. Get yours at Interactees.
Today's promo is taking it back to the basics and breaking through the high-tech clutter with a simple, yet captivating display. You probably can't tell, but those are not images of each PepsiCo product. They are artfully-arranged containers filled with the key ingredients of each corresponding product. No smartphone needed to enjoy this ad, unless you just want to take a picture.
Today's line is more of a cautionary tale for brands spending beaucoup bucks at SXSW Interactive. At first glance, it would appear that Sony PlayStation had created quite a stir in downtown Austin. Upon closer inspection it turned out that these single-file bystanders were just seeking shade against the side of this primo-promo space. If you're going to drop that kind of cash on a branding experience it better be at max capacity. Case in point, the impromptu iPad 2 store.
Entrepreneur Editors' Picks
These Co-Founders Are Using 'Quiet Confidence' to Flip the Script on Cutthroat Startup Culture and Make Their Mark on a $46 Billion Industry
My 7-Year-Old Daughter Started Selling Eggs. Here's What She Taught Me About Running a Startup.
Why You Need to Become an Inclusive Leader (and How to Do It)
Career Transitions You Can Make in Your 40s and 50s
Billionaire Naveen Jain Is an Expert at Disrupting Fields He Has No Experience In. His Secret Sauce for Building Multi-Million Dollar Companies? 'You Have to Come as Naive.'
4 Principles to Develop Next-Level Leadership at Your Company
This Filipino American Founder Is Disrupting the Beverage Aisle by Introducing New Flavors to the Crowded Bubbly Water Market