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Chris Brogan on Ways to Cross-Promote Your Online and Offline Marketing

From online to off, and the other way around. Why both worlds still matter.

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This story appears in the April 2011 issue of Entrepreneur. Subscribe »

More than 40 percent of small businesses in the U.S. have no online presence whatsoever. This stat baffles me. Do they think consumers still pick up the yellow pages when we need to find a service or product? But the opposite happens often, too. I know plenty of web-based companies that believe there's no such thing as the physical world. To me, it's a matter of building better bridges.

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