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An Entrepreneur Helps Turn Unmentionable Business into a Fancy Affair

An Atlanta entrepreneur helps turn unmentionable business into a fancy affair.

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This story appears in the April 2011 issue of Entrepreneur. Subscribe »

Entrepreneur: Christine Sweeney, founder of atlanta watercloset, which offers boutique portable restrooms for outdoor events in the metro Atlanta area.



"Aha" moment: Sweeney left a position in corporate sales in 2006. She was intrigued by a company in Massachusetts trying to franchise "nicer" portable restrooms but wasn't thrilled with the marketing or business plan. She decided to refine it, and in April 2010, Sweeney "got into potties."



What possessed her: After having her son, Sweeney wanted something that would afford her the flexibility to be a mom, but also put her back in the working world and have control of her own "destiny, hours and scheduling."

Why: "It's a great niche in the Atlanta market, because we have such a long season with tons of outdoor events. There really wasn't anything nice in between a traditional porta-potty and a restroom or executive trailer," says Sweeney, who went with a sophisticated look for her logo, branding and website.

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