Mother's Day Advice for Online Retailers

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
min read
Opinions expressed by Entrepreneur contributors are their own.

Mothers Day Advice for Online RetailersMothers can be big business. Take for instance the results of the Mother's Day Consumer Intentions and Actions Survey, which showed that the average person buying a Mother's Day gift this year was projected to spend around $127. On top of that, the National Retail Federation said Mother's Day is the second largest holiday in terms of U.S. consumer spending behind the combination of Christmas, Hanukkah and Kwanza.

Even better information for online retailers: Internet Retailer reported last April that "shoppers are more likely to use the web to shop for Mother's Day than Father's Day," according to a Javelin Strategy & Research study on behalf of online payment processor eBillme.com.

So, what can you -- the small or independent online retailer -- do to tap the shopping frenzy that's expected between now and May 8? Here are five tips to consider:

Optimize the entry: Keep in mind that shoppers will reach your website from lots of different angles, not just your homepage. As a result, each page should be optimized with Mother's Day-related offers and calls to action.

Incorporate video: Consumers generally appreciate video, and nowadays you don't need to be an Academy award-winning director to produce a great video. It's still early enough to order three or four items you think will sell well this Mother's Day and create two-minute video overviews of each to post on your website or online store.

Spread the word. If you own or operate a restaurant, Mother's Day is prime promoting time for you, also. Now's the time to put the word out on line that you're accepting Mother's Day reservations, and while you're at it, offer to reserve a seat for dad in June.

Promote Father's Day: Chances are that not everyone will find what they want while visiting your online store. But don't let them leave empty-handed. Even though Father's Day is still two months away, ask your customers for email address and suggestions for what they'd like to see you carry for Father's Day. Let them know that if they give you this info, you'll send them a discount code for when they come back to shop for Father's day.

Bundle items for Mom and Dad: Offering bundled items -- one for the gift giver to give to mom in May, and one for Dad in June -- can save your customers a significant amount of time, and money and create a memorable shopping experience along the way.

Offer insurance: If you're handling shipping instead of drop-shipping, offer to insure the items you sell. This will help give your customers some piece of mind, and they'll most likely appreciate and remember your gesture.

What tips would you add to help bolster online sales during big retail holidays like Mother's Day? 

More from Entrepreneur
Entrepreneur Select: A Fund For Entrepreneurs, By Entrepreneurs

Entrepreneurs require more than just money, which is why we aim to empower you, as well as act as a catalyst for value creation.

Discover the franchise that’s right for you by answering some quick questions about
  • Which industry you’re interested in
  • Why you want to buy a franchise
  • What your financial needs are
  • Where you’re located
  • And more
Make sure you’re covered for physical injuries or property damage at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur