Full access to Entrepreneur for $5
Subscribe

Patagonia Founder Yvon Chouinard on His Latest Social Venture

Patagonia founder Yvon Chouinard is using music, fish and--of course--clothing to fuel environmental causes.

By
This story appears in the May 2011 issue of Entrepreneur. Subscribe »
Patagonia founder Yvon Chouinard
Patagonia founder Yvon Chouinard
Photo© Corbis Outline/David Johnson

Not even the recession slowed Patagonia down. The outdoor gear and clothing retailer made $333 million in 2010--its most ever. And the year since Entrepreneur profiled legendary climber, environmental activist and Patagonia founder Yvon Chouinard has been a busy one indeed.

This spring saw the launch of the Patagonia Music Collective, which represents the first time a business has partnered with musicians to give back to the environment. The program features about 100 artists--Pearl Jam, Jack Johnson and Maroon 5 among them--donating $0.99 "benefit tracks" on iTunes. All (that's right, all) sales proceeds go to environmental groups of the artists' choosing.

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!