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How Two College Students Found a Niche in Custom Web Analytics

Two ASU students prove that there is much more to analytics than page views. Billions more.

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This story appears in the May 2011 issue of Entrepreneur. Subscribe »

The average student sees an internship as an opportunity to earn credits, gain experience and penetrate social circles that may lead to referrals or future entry-level positions. But Suhail Doshi, the 22-year-old co-founder of San Francisco analytics company Mixpanel, is far from average.



In 2008, following his sophomore year at Arizona State University, Doshi interned at Slide, a developer of social media apps. His stint there resulted in a business idea--and an investor.

As an intern, Doshi became increasingly aware that companies such as Slide, Facebook and social media game maker Zynga all shared a common burden: the need to build custom analytics in-house, because existing alternatives didn't meet their needs.

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