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How to Create Online Videos That Can Lead to More Sales

Most customers want to see a product in use before they buy it. Posting demos on your web site can generate more traffic -- and conversions.

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This story appears in the June 2011 issue of Entrepreneur. Subscribe »

So have you seen the new Jennifer Aniston "sex tape?"

Before you go rushing off to YouTube, note the quote marks, please. The video--a nearly three-minute promotion for Glacéau smartwater featuring the former Friends star and gossip-mag mainstay--has officially gone viral, hitting 8.8 million views as of early April. And it's done so by trading on all the clichés of viral video: lip-synching preteens, cuddly puppies, CG babies doing inappropriately dirty dances, the goofy "Double Rainbow" guy, the ever-popular groin shot and yes: tagging the video itself as "Jennifer Aniston ‘sex tape.'" (Seriously, don't look for it under that name.)

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