How to Create Online Videos That Can Lead to More Sales
Most customers want to see a product in use before they buy it. Posting demos on your web site can generate more traffic -- and conversions.
So have you seen the new Jennifer Aniston "sex tape?"
Before you go rushing off to YouTube, note the quote marks, please. The video--a nearly three-minute promotion for Glacéau smartwater featuring the former Friends star and gossip-mag mainstay--has officially gone viral, hitting 8.8 million views as of early April. And it's done so by trading on all the clichés of viral video: lip-synching preteens, cuddly puppies, CG babies doing inappropriately dirty dances, the goofy "Double Rainbow" guy, the ever-popular groin shot and yes: tagging the video itself as "Jennifer Aniston ‘sex tape.'" (Seriously, don't look for it under that name.)
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Get 3 months free with code zendesk
Presented by Zendesk

Entrepreneur Editors' Picks
-
Zooey Deschanel Embraces the Word 'Quirky' and Thinks Businesses Should Too
-
A Simple (But Not Easy) Guide to Achieving Almost Any Dream
-
Making Time to Be 'Useless' Is a Vital Part of Creating Anything Valuable
-
A Billionaire Who Operates More Than 2,400 Franchises Knows These Types of Franchisees Make the Most Money
-
How Relentless Optimism Fuels Success for Hilary Schneider, CEO of Shutterfly
-
The Paradox of Celebrity Tequila
-
Social Media Was Draining Me, So I Gave It Up. My Business Has Never Been Stronger.