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How the Crowdfunding Site Peerbackers Got Its Start

Co-founder Sally Outlaw talks about how her site helps fledgling businesses find the money to get started.

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This story appears in the June 2011 issue of Entrepreneur. Subscribe »

I was watching a prime time news program with a story about the first web-financed soccer club in England. This venture's backers were upset that only the billionaires owned sports clubs, so they reached out to the masses for small contributions. The club would take all the funding, buy players and build their own team. Within the first 48 hours, they raised $400,000. When I saw this, I thought, "Man, why isn't this being applied to entrepreneurs?"

At the time, I was trying to raise money for another venture. That's when the market was very difficult, with bank financing unavailable and the economy bad. You would meet with investors and they wouldn't get back to you. It was very difficult being in control of your own destiny.

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