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A 24-Hour Social Media Marketing Plan for Your Startup

It's easy to waste time on Facebook and Twitter. Consider this game plan for new business owners in a hurry.

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This story appears in the June 2011 issue of Start Up.

It only takes one day--24 hours--to roll out a social media marketing strategy that can boost your bottom line. That is, if you know how to spend your time.

The big three--LinkedIn, Facebook and Twitter-- along with secondary social media sites like Foursquare, Groupon and ShareSquare, all offer once-unimaginable marketing tools. Real-time customer preference data, worldwide dissemination of company information and even the means to mass-distribute coupons … it's all available at our fingertips. Heck, these days you can even use barcodes to sell your products and services.

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