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Knowledge on Tap: The Business of a Beer Sommelier

How one beer lover tanked his career in favor of teaching people about his beverage of choice

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This story appears in the July 2011 issue of Entrepreneur. Subscribe »
Brew master: Matt Simpson, aka the Beer Sommelier.
Brew master: Matt Simpson, aka the Beer Sommelier.
Photo© Natalie Brasington

Every frat house and bar has its self-appointed beer expert. But if you really want to learn what's worth drinking and which brews complement your favorite foods, the go-to guy is Matt Simpson, aka The Beer Sommelier.

Based in Marietta, Ga., the fast-talking Simpson has built a formidable one-man business around his knowledge of beer. He studies different styles. He discerns flavor profiles.

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