A New iPhone App Gives Local Businesses Marketing Muscle
Local business marketing goes mobile via MerchantCircle. How it works for one computer-repair shop that makes house calls.
Gino Orfitelli has the cure for whatever's ailing your PC, and he makes house calls.
The owner and self-appointed "chief geek" of Southington, Conn.-based ePRO Computer Repair offers clients everything from setup to software installation to virus and spyware removal, specializing in home and office visits. That means Orfitelli is constantly on the go, so mobile technologies play an increasingly critical role in his day-to-day business.
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