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From Grad Student to Social Media Millionaire

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This story appears in the September 2011 issue of Entrepreneur. Subscribe »

Skeptics say social media hasn't existed long enough to produce experts. Clearly, those folks haven't met Shama Kabani. The 26-year-old wrote her master's thesis for the University of Texas at Austin about Twitter--when it had only 2,000 users, not the 175 million it has today. She hosts a web TV show about technology. Her 2010 book, The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz and Increase Revenue, is the No. 4 seller about web marketing on Amazon.com.

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