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How to Break Out of the Business Buzzword Bubble

This story appears in the September 2011 issue of Entrepreneur. Subscribe »

Big Think, Small MovementIt's not uncommon to find me at one coffee shop or another across the country during my workday. Not only do I get caffeinated delights to accompany free Wi-Fi, I also get the benefits of people-watching and overhearing myriad conversations. And sometimes those conversations make me want to poke myself in my left eye.

Coffee shops have become the de facto conference room of the working class, which means as a frequent coffee shop patron, I'm privy to a significant amount of BS that spews from tables around me. I get to hear about overarching concepts and how something's so user-friendly that it's going to be an inarguable game-changer. It aggregates content in an innovative fashion and integrates seamlessly with existing infrastructure.

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