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Entrepreneur's Nonprofit Rolls Out a Nontraditional Shelter for the Homeless

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This story appears in the September 2011 issue of Entrepreneur. Subscribe »
He's got it covered: Peter Samuelson with an edar unit.
He's got it covered: Peter Samuelson with an EDAR unit.
Photo© Jeff Clark

The disagreement started at dinner. It ended on Skid Row. Media entrepreneur Peter Samuelson thought Richard Riordan, the former mayor of Los Angeles, didn't fully appreciate the extent of the county's homeless issue. So Samuelson asked Riordan to join him to sleep out on L.A.'s Skid Row, a downtown area known for its homeless population. Last November, after sleeping among an estimated 200 homeless people, Riordan wrote a check for $10,000 to Samuelson's nonprofit Everyone Deserves a Roof, which provides homeless people with rolling shelter units called EDARs, a name that doubles as the organization's shortened moniker.

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