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3 Steps to Grow Your Own 'Buy Local' Campaign

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This story appears in the September 2011 issue of Entrepreneur. Subscribe »

Three Steps to Grow Your Own 'Buy Local' CampaignIn January, the American Express Open Retail Economic Pulse, a survey of small-business owners with retail storefront locations, found that 51 percent of these business owners believe there is a growing "buy local" movement in the country. Here's how to get the buy local mojo going in your community:

1. Get buy-in from other local businesses. Gregory Cohen, founder and owner of Lofty Pursuits, a toy and ice cream shop in Tallahassee, Fla., is a founding member of Locally Owned Tallahassee, a group that helps local businesses promote themselves and encourages consumers to shop at independent merchants in the area. The group hosts events, assists with promotional activities and provides general morale and support to more than 100 time-strapped merchants.

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