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How SocialGuide Helps Drives Social TV

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This story appears in the October 2011 issue of Entrepreneur. Subscribe »
  • Based in Brooklyn, N.Y.
  • Five employees in Brooklyn, four developers in Krakow, Poland
  • Page views per month: 30,000
  • Site members: 1,300
  • iPhone and Android app downloads: 500
  • Average time spent on the app: 11 minutes

What It Is

SocialGuide aggregates the more than 100 million comments on Twitter and Facebook made about roughly 24,000 unique TV shows as they air and links them to its TV listings. Unlike the listings from your satellite or cable TV provider, SocialGuide displays program listings alongside viewers' comments in real time and sorts them according to their buzz factor. Registered users can look at streams of comments from their friends, all of cyberspace, those in their ZIP code or other areas, and add to the conversation about programs as they air.

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