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How Never Summer Shredded the Snowboard Industry With Innovation

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This story appears in the December 2011 issue of Entrepreneur. Subscribe »

Tracey Canaday grabs a snowboard from several propped haphazardly against the wall of a large, cluttered office in the headquarters of Never Summer Industries, located in the shadow of the Rockies just a few miles north of downtown Denver. He lays it on a table so the contours at its base are visible. This, Canaday says, "is the most innovative board we've ever built."

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