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Fighting Back

What to do when picketers pick on you

This story appears in the February 1996 issue of Entrepreneur. Subscribe »

You've seen them on the news, you've passed them on the street, you may even have participated in one or two yourself. But your whole perspective on demonstrations is likely to change when sign-waving, slogan-chanting picketers show up outside your business.

"No matter how politically correct you are or how you may perceive yourself or your business, there will be those who take a different view," says Rhonda Sander-son, president of Sanderson & Associates, a national public relations firm in Highland Park, Illinois. "But a demonstration doesn't have to mean devastation. The key is to immediately implement a strong, swift damage control program."

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