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A Search-Engine Startup with the Frequent Flyer in Mind

MileWise lets users manage their travel rewards programs and search for flights that offer them maximum benefits

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This story appears in the January 2012 issue of Entrepreneur. Subscribe »

Flight Plan

Like many frequent fliers, Sanjay Kothari often struggled to redeem his travel rewards points, taking hours to search for prices and availability, decipher special rules and analyze the benefits. Realizing that many airline miles go unused because consumers have difficulty managing the programs in which they're enrolled, Kothari teamed up with former Hunch senior technologist and Reble.fm co-founder Vinay Pulim to launch MileWise.

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