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What's a Call From a New Customer Worth to You?

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This story appears in the February 2012 issue of Entrepreneur. Subscribe »

Dialed InGoogle wants to know what a phone call from a new customer is worth to your business. The internet giant has added a feature to its AdWords program that allows companies to bid on phone calls generated by their ads on Google's search results. Bid-per-call is a significant addition to Google's ubiquitous online advertising product, even playing into the algorithms that determine the company's all-important ad rankings.

Related: Why Google's Privacy Changes Are Good for Advertisers

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