Subscribe to Entrepreneur for $5
Subscribe

How Living Lean Helped One Startup Get Off the Ground

By
This story appears in the February 2012 issue of Entrepreneur. Subscribe »
Boo-Boo Cover-Up
Photo Courtesy of Boo-Boo Cover-Up

Living lean is job No. 1 for fledgling entrepreneurs. But Brandy Jans, founder and CEO of Boo-Boo Cover-Up, a concealer that helps heal scratches, bug bites and other skin imperfections, took the concept to an extreme. The 30-year-old left a job in the beauty industry in March 2011 to focus on her startup. A few months later, to save cash, she rented out the New York apartment she owns and moved in with her parents in a Detroit suburb.

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!

3 months free with code ZENDESK

Presented by zendesk

3 months free with code ZENDESK