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How Living Lean Helped One Startup Get Off the Ground

This story appears in the February 2012 issue of Entrepreneur. Subscribe »
Boo-Boo Cover-Up
Photo Courtesy of Boo-Boo Cover-Up

Living lean is job No. 1 for fledgling entrepreneurs. But Brandy Jans, founder and CEO of Boo-Boo Cover-Up, a concealer that helps heal scratches, bug bites and other skin imperfections, took the concept to an extreme. The 30-year-old left a job in the beauty industry in March 2011 to focus on her startup. A few months later, to save cash, she rented out the New York apartment she owns and moved in with her parents in a Detroit suburb.

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