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A Dad's Cautionary Advice Led to a Growing Family Business

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This story appears in the March 2012 issue of Entrepreneur. Subscribe »
Dogged determination: Edward Wimmer (right) and his father, Mike, have seen rapid sales of Road ID.
Dogged determination: Edward Wimmer (right) and his father, Mike, have seen rapid sales of Road ID.
Photos© Ian Londin

When Edward Wimmer was in college, a close call taught him to think twice about ignoring his dad's advice. His father, Mike, cautioned him to "wear some form of ID" while training for a marathon.

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