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Step-by-Step Through a Website Makeover

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This story appears in the March 2012 issue of Entrepreneur. Subscribe »

Innovation in DesignIf it ain't broke, don't fix it. For years, this summed up how decision-makers at Round Pond Estate winery and olive mill in Rutherford, Calif., felt about their website. Yes, the gang knew the site needed a face-lift; they'd been throwing around the idea of a redesign for about a year. But with production demands for wine, olive oil and a host of other high-end foods, the heavy lifting to engineer necessary improvements simply never got done.

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