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Five Ways to Find Leads from Facebook

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This story appears in the March 2012 issue of Entrepreneur. Subscribe »

Getting Personal With B2B MarketingCan Facebook really generate leads for B2B companies? For many that try to attract and engage fans through the networking site, there is something fundamentally awkward about the attempt.

Indeed, Facebook "can be a lonely place for B2B marketers," says Joe Chernov, vice president of content marketing for Eloqua, a marketing technology company in Vienna, Va. "It's definitely not as natural a fit in B2B as it is for a consumer brand." B2B companies, he adds, "need to work a little harder, get a little more creative."

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