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Three Questions to Ask Potential Acquirers

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This story appears in the March 2012 issue of Entrepreneur. Subscribe »

Three Questions to Ask Potential AcquirersIt is the clichéd finish of most investor pitches: a slide listing a few household-name companies as potential acquirers. It is not uncommon to hear a founder say, "We'll hit year three, then Microsoft will buy us, because they build software, too."

Casually rattling off names of potential acquirers is little better than having no exit strategy at all. Well-prepared entrepreneurs should be able to answer as many questions about potential acquirers as they can about their own operation.

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