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Franchising

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This story appears in the February 1996 issue of Entrepreneur. Subscribe »

Considering franchising has been through better and worse over the past few years, which way do franchisors expect the pendulum to swing this year? Straight up, apparently: A recent survey pegs their estimations of franchise unit growth in the 12 percent to 14 percent range. The survey, conducted by Franchise Recruiters Ltd., a franchise executive search firm in Chicago, indicated franchisors expect an improvement over last year's fairly impressive growth rate of 10 percent to 12 percent.

Jerry Wilkerson, president of Franchise Recruiters Ltd., attributes the optimism mostly to fresh financial opportunities. "One of the most important objectives of any franchisor is to secure good, solid financing for their franchisees' individual units," says Wilkerson. General Electric, ITT and AT&T Capital Corp. are just a few companies eager to get involved in the financial aspects of franchise development.

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