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Would Your Website Pass a Usability Test?

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This story appears in the April 2012 issue of Entrepreneur. Subscribe »

Does Your Website Pass the Test?One of the first suggestions that digital and social media marketing consultant Kendrick "Kenny" Jahng makes to clients is to put their websites through a usability test. Case in point: A recent client, confident about the design and intuitive layout of his site, was shocked to discover that users were ignoring key aspects, even though the information was in bold type.

"They just didn't see those elements," says Jahng, founder of Livingston, N.J.-based Big Click Syndicate. "Which told us we needed to change the layout."

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