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The 10-Minute Website Builder

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This story appears in the April 2012 issue of Entrepreneur. Subscribe »

Coming AttractionsAs a lead generator, it's hard to imagine anything better than your company's website--even if you don't officially have a product yet. That's what Eugene Woo, founder of Toronto-based online résumé builder vizualize.me, discovered when he turned to LaunchRock to build and host a "coming soon" page for his company.

"Before our product was ready, we wanted to gauge user demand, so we set up a LaunchRock page to collect e-mails and get people to share our site," Woo says. In two and a half months, he collected more than 200,000 e-mail addresses of people interested in his infographic résumé service. "It was successful far beyond our wildest imagination," he says.

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