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College Bound


This story appears in the February 1996 issue of Entrepreneur. Subscribe »

For those who believe working in a fast-food restaurant is a dead-end job, franchisee Max Cooper is using his 46 Birmingham, Alabama-area McDonald's restaurants to prove them wrong. Cooper offers his student employees college scholarships through a program he established in 1992.

The scholarship program offers $1,000 to high school seniors and college students who work an average of 20 hours a week for at least 12 months and maintain at least a C+ grade-point average. Cooper awarded 19 scholarships in 1994 and about 40 in 1995.

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