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Momentum and the Art of the Investor Pitch

This story appears in the May 2012 issue of Entrepreneur. Subscribe »

Cool Rules

This isn't about figuring out who to pitch to or what to wear to the pitch meeting or how to follow up on the pitch. This isn't about any other part of the "sales tunnel" (mainly because I have no idea how you get to the sales tunnel or how long it takes to get through it or whether or not you can get reception in there). This is about the message you get across in 15 or 30 seconds that is the pitch.

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