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Investors Bank on the Appeal of a Startup's Design-Focused Office Products

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This story appears in the July 2012 issue of Entrepreneur. Subscribe »
"We believe it's an open market for beautiful products." <br>
--J. Christopher Burch, Poppin
"We believe it's an open market for beautiful products." --J. Christopher Burch, Poppin
Photos© Randy Harris

Don't talk to J. Christopher Burch about plain black staplers, boring tape dispensers or those ordinary yellow No. 2 pencils beloved by creators of standardized tests. The venture capitalist and co-founder of fashion label Tory Burch has no patience for utilitarian office supplies. That's why he founded Poppin: to bring a bit of pizzazz to the market, which brings in $20 billion annually.

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