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Marketing

How to Construct SEO-Friendly URLs

Opinions expressed by Entrepreneur contributors are their own.

While getting keywords into your website URLs isn't a "magic bullet" when it comes to SEO, it can help with search engine rankings and click-through rates, says Search Engine Land editor Danny Sullivan. He suggests using plugins that automatically insert keywords into URLs and manually removing prepositions -- words such as above, near on or over -- from your URLs.