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The Art of Stretching the Truth

This story appears in the September 2012 issue of Entrepreneur. Subscribe »

What we're talking about is what happens when we're forced to talk about things we don't fully understand. Because talking about things we don't fully understand is required all the time in business. It's required in meetings. It's required in interviews. It's required during panel discussions. It's required when we're muttering at our reflection in the mirror at the end of a long day.

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