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How Shopatrend Used Instagram to Attract New Customers

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This story appears in the October 2012 issue of Entrepreneur. Subscribe »
Like the cost-conscious young women they seek to outfit, the owners of online clothing boutique Shopatrend have plenty of style but little money to spend, especially on functions such as . So sisters Jennifer, Elizabeth and Victoria Acosta, who started Shopatrend in September 2011, are leveraging their keen visual sense to market their company at little cost through social photo service .

"It is an extremely powerful marketing tool," Jennifer Acosta says. "What makes Instagram so valuable is that it provides immediate feedback about what people like and what they don't."

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