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Luckyrice Taps Into a Ready Market

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This story appears in the October 2012 issue of Start Up.

As night fell under the Manhattan Bridge in Brooklyn, N.Y., the air became perfumed with kimchi fried rice, chicken robata and mung-bean pancakes. The scene was the sold-out Luckyrice Asian food festival, one of the hottest tickets of the year for die-hard foodies on the East Coast, and the successful culmination of New York-based entrepreneur Danielle Chang's dream to raise the awareness of -- and profit from -- Asian cultures in the U.S.

Dishing: Luckyrice's Danielle Chang at Grand Feast with participating chefs Todd English (left) and Daniel Boulud.
Dishing: Luckyrice's Danielle Chang at Grand Feast with participating chefs Todd English (left) and Daniel Boulud.

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