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A Canine-Centric Franchise Uses Mobile Tech to Stand Out

This story appears in the October 2012 issue of Start Up.

In the last decade, the canine economy has grown by leaps and bounds, even if the rest of us haven't fared so well. Doggy daycare, walkers, bakeries, boutiques and even dance classes for your four-legged friends have all helped pump spending in the U.S. pet industry to more than $50 billion per year, according to the American Pet Products Association.

But the latest trend in this sector is one pups might appreciate even more than an organic, gluten-free treat. Agility classes offer a combination of obedience training and playtime: Dogs learn to crawl through tunnels, jump over boxes, run obstacle courses and burn off excess energy in a gym designed just for them.

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