Starting a Business

Why You Want 'Backlinks' to Your Website

Opinions expressed by Entrepreneur contributors are their own.

When another website links back to your site, search engines consider that "backlink" as a vote in favor of the content on your site. The more backlinks your website has from well-known and reputable sites, the higher it can rank in search results. Here, Search Engine Land editor Danny Sullivan offers tips for getting more backlinks and improving your site's SEO

Related: How Backlinks Can Boost Traffic to Your Website
Related: 3 Post-Penguin SEO Tips for Backlink Cleanup

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It Started As a Joke and Turned Into a Startup That Raised $1 Million in Funding