How a Giveaway Helped a Developer Boost App Store Rankings
Branko Zabala, CEO of Santa Cruz, Bolivia-based Pinch Multimedia, was disappointed with currency-converter apps. Not only were they clunky to use, they were limited to just, well, currencies. Zabala's idea was to develop a super-converter, one that could make exchanges with real-time rates for 150 currencies and handle 16 other conversion categories, such as weight and temperature.
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