Subscribe to Entrepreneur for $5
Subscribe

How a Giveaway Helped a Developer Boost App Store Rankings

By
This story appears in the November 2012 issue of Entrepreneur. Subscribe »
Free For a Day
image credit: Shutterstock

Branko Zabala, CEO of Santa Cruz, Bolivia-based Pinch Multimedia, was disappointed with -converter apps. Not only were they clunky to use, they were limited to just, well, currencies. Zabala's idea was to develop a super-converter, one that could make exchanges with real-time rates for 150 currencies and handle 16 other conversion categories, such as weight and temperature.

Continue reading this article - and everything on Entrepreneur!

We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.

Entrepreneur Editors' Picks